Author: Chandesh Parekh

Chandesh Parekh

A website accessibility / inclusivity consultant, general web & WordPress developer and reputation marketer, Chandesh has been professionally immersed in the world wide web for 25+ years. Chandesh on LinkedIn (opens in new tab)

A split-screen illustration showing a glowing AI chat interface on the left responding to a business question, and a Google Maps pin on the right highlighting a local business in a UK city - representing the two forms of GEO strategy

GEO vs GEO: Two Marketing Strategies, One Confusing Acronym: What You Need to Know

Person viewed from behind at a desk in a bright office, looking at a computer screen showing a full‑screen AI chat interface, with coworkers working in the background and sunlight coming through a window.

What is Claude AI, and what can it do for your business?

Person sitting at a desk in a bright office, viewing a computer screen that displays a warning icon and the text ‘This website is down.'

As a business, should you opt for low-fee or premium WordPress hosting?

Bright office scene showing a person viewing a process automation workflow on a computer, with a rising performance chart on the wall.

Business Process Automation: How to Save Time and Money

A friendly white robot sitting at the center, surrounded by floating digital windows displaying business tasks like data analytics, social media management, financial tracking, and logistics. The scene uses a bright, colorful palette to represent modern AI integration in small business operations.

AI for Business: What Every Business Owner Should Know

WordPress vs Lovable: What Every Business Owner Needs to Know Before Choosing a Platform

Graphic header for a guide on 404 redirects and website management. Bold white and amber text reads "404 Redirects: What Actually Matters for Your Business" with subtext "When to redirect. When not to. The SEO truth. And the opportunity." A browser icon displays a 404 error message alongside a circular redirect arrows symbol on a dark background.

404 Redirects: What Actually Matters for Your Business

Infographic: WCAG 2.2 SC 1.1.1 Non-text Content. 18.5% of web images have missing alt text (WebAIM 2025). Level A legal baseline. Shows code snippet with proper alt text example.

What Is Alt Text — And Why Could Ignoring It Cost Your Business More Than You Think?

The new way Search works: A guide to Generative Engine Optimisation (GEO)

How a strong online reputation helps IMPROVE marketing ROI