Reputation Marketing Webinar

via Zoom. Next webinar date: TBA

What is Reputation Marketing and why is it important for your business?

Customer ratings & reviews have become the de facto starting point for customers when they are researching business services and products.

Think about when you want to try out a restaurant or buy a product or subscribe to a service – you probably first search online to find out what other customers have said, right? That’s what most people do, and they probably do that when researching you and your business.

A strong online reputation can make the difference between customers coming to you or taking their business to your competition.

Attend this free webinar to learn how you can leverage and improve on the good reputation of your brand.

It is the perfect opportunity for businesses looking at how to increase their online visibility and presence.

Fill in the form and we will send you the necessary details to join us on the webinar (all attendees will also receive a complimentary marketing gift).

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Customer Behaviour

What do customers do before deciding who to buy services and products from?

80%+

More than 80% of purchases are affected by consumer reviews

32%

32% of consumers find reviews to be the most important purchasing consideration

72%

72% of consumers trust recent reviews as much as a personal recommendation

15

The number of positive reviews needed to counter-balance just 1 negative review

What these numbers mean for your business

Consumer behaviour has changed a lot in the last few years, with more and more of your customers relying on peer reviews of products and services to help make their purchasing decisions.

This means that if your business is not being actively reviewed, for example on Google, Facebook, Yell or industry-specific peer review platforms, then it is essentially invisible to many of your prospective customers.

Worse, when prospective customers search for businesses like yours and they find that your competitors have

more total reviews,
more recent reviews
and more positive reviews,

who are they likely to give their business to? What would you do?

Exactly!

This is why it is so important for businesses to actively monitor and manage peer feedback and reviews.

Book your place in our free webinar using the form above to learn more about how reputation marketing can take your business to the next level.

Statistics from: Internet Retailing June 2022.