The new way Search works: A guide to Generative Engine Optimisation (GEO)
What is Generative Engine Optimization (GEO)? GEO is the practice of adapting online content to be discovered and used by AI tools like Google’s AI Overviews and ChatGPT. Unlike traditional SEO, which aims to rank web links, GEO aims to provide the facts and data that AI engines use to generate direct answers for users. For […]